packaging coatings for plastic on thai shampoo

A guide to packaging coatings – protection & beauty

The packaging that protects and stores our food, beverages, perishables, pharmaceuticals, toiletries, chemical products, etc. does not do so alone. Packaging coatings are used to protect and enhance the interior and exterior of containers, packaging, lids, metal, plastic, board, paper, and more in order to best maintain their contents, or attract the eye. In Malaysia a stroll down the supermarket aisle or into the liquor store will show the scale of the packaging coatings industry. A range of coating types are used for different substrates, as well as specialty coating developed for specific purposes such as anti-static, or soft touch.

In this article we look at the various packaging coatings and their applications in the packaging industry, as well as the packaging coating manufacturers and products in Malaysia.

The uses of packaging coatings on different substrates

Packaging coating provides protection and safety, corrosion resistance, improves stability, prevents contamination, visual appeal, and creates brand recognition for companies and products. Haptic coatings are also a growth industry – those which make the substrate feel a certain way. The packaging coatings industry can be segmented by end use – food and beverage, cosmetics and pharmaceuticals, household chemicals, and other industrial products – as well as by substrate type. Here we will break them down into substrate type, and discuss the different requirements and applications of each.

1. Glass packaging coatings – scratchproof and lubricious

The glass bottle and jar production process takes place in three stages – the batch house (raw materials), the hot end (manufacture, ovens and forming), and the cold end (final processing and packaging). Coatings are applied at both the hot end and cold end stages. Hot end coating is applied directly before the glass enters the annealing oven and cold end coating is applied when the glass leaves the oven.

The hot end coating is a very thin layer of tin-based coating which fuses with the glass and becomes tin oxide due to the heat of the oven. It acts as a primer, making the glass surface more adhesive for the cold end coating. The cold end coating is commonly a water-based emulsion of polyethylene wax. It is applied to enhance lubricity, scratch resistance, and strength. Heightened lubricity improves the process of the bottling line by preventing bottles sticking together. Making the glass slippery and tougher also protects it from abrasion, and the glass becomes practically unscratchable.

2. Packaging coatings for metal substrates – cans, lids, tubes

tin can covered in packaging coatings

Metal packaging coatings is common on aluminium cans.

The metal packaging coating sector covers the metal beverage can, food can, aerosol can, tins, aluminium trays, metal tubes, and more. The largest use of aluminium in the world is the beverage can, and it is only growing. The products stored in metal packages range from mild to aggressive, from foodstuffs to cleaning products, and coatings are required to protect the contents and the metal from each other. A successful metal packaging coating provides chemical resistance, flexibility, easy application and abrasion resistance as well as being retortable.

Packaging coatings for metal come in solvent-based, water-based, and high solids varieties. They are applied by spray, roll coating, coil, and sheet coating, depending on the specific needs of the substrate. Coating type also varies, though mostly the resins used are epoxy, polyester, acrylic, and vinyl.

3. Packaging coatings for plastic – rigid and flexible

The plastic packaging market is divided into two types – rigid and flexible. Flexible plastic packaging is currently on the rise as companies attempt to improve their environmental impact and consumers choose more sustainable products with less weight and bulk. The permeability of plastic means that barrier coatings are required to protect contents from oxygen and other gases, water vapour, and mould that might cause it to spoil or decrease shelf life, as well as preventing the loss of aromas and deterioration for the contents. These barriers are often aluminium films.

Although plastic is most commonly used for food and beverage packaging, it is also popular in the cosmetics and pharmaceuticals industry. The most common plastic used in packaging is polyethylene, in either low- or high-density varieties, though polyester/polyethylene terephthalate (PET) is now the plastic of choice for bottles. With the rise of PET bottles, the hunt is on for the perfect barrier coating to improve longevity and migration for the contents – to stop them ‘tasting of plastic’. For the most part coatings for the plastic packaging industry are aesthetic or haptic in nature.

4. Paper and board packaging coatings

The rise of e-commerce has seen a corresponding rise in the use of paper and board and the need for paper and board packaging. The rise in environmentally-conscious consumer choices and the desire for sustainability is also responsible for some of this need. The paper and board packaging coating industry provides coatings for food packaging, flexible packaging, corrugated board, labels, and more. Over 30% of all paper-based packaging has some sort of functional or barrier coating, covering 100% of liquid packaging board and nearly 50% of food packaging.

The paper and board packaging coating segment is mostly either barrier coating or exterior graphic coatings. Oil and grease barriers for fast-food boxes, water barrier coatings for shipping of perishables, and high performance colour coatings for graphics and branding all require special coatings.

Packaging coatings types, products suppliers and manufacturers

With such a range of substrates and purposes, it is no surprise that there are various specialised packaging coatings to meet these needs. A few of the more important and rising coating types and their applications include:

Polyurethane’s properties of flexibility, abrasion, chemical, and water resistance, as well as its responsivity to inks make it an ideal coating type for packaging. Polyurethanes are also popular due to their enhanced aesthetics and their ability to be formulated for soft touch results.

Epoxy has been the industrial coating of choice for can coating since the 60s, and the majority of the market still uses epoxy. With public concerns surrounding BPA (bisphenol-A, an epoxy ingredient), manufacturers are looking to alternatives. Among these are the new ranges of BPA-free coating like Valspar’s valPure range, or AkzoNobel’s Aqualure and Vitalure coatings.

A properly cured UV coating is crosslinked, tough, very low or no-VOC, and more environmentally friendly than their counterparts. UV-curable coatings and inks also means that the packaging and its contents are saved from the heating process necessary with other coatings.

Soft touch
Touch plays an important part in consumer choices. Packaging with a matte look and feel is associated with more natural products, so companies are choosing these for their products to appeal to a consumer base that is already leaning towards sustainability. DSM has released a range of touch coatings called the “Skins” which come in velvet (Vel-Veeto), rubber (Rubbert), and silk (Silky) feel, and BASF also has a velvet touch coating for plastic in its Steron line.

Packaging Coating ManufacturerPackaging Coating ProductDescription
AkzoNobelAqualure G1 50A waterborne BPA-NI spray coating for the interior of aluminium beverage cans.
BASFLaromerUV-curing binder for toughness, abrasion resistance, and adhesion.
DSMSkinsOverprint varnishes to add tactile effects to packaging, both food and non-food. Flexographic, gravure, and offset.
PPGInnovel HPSInternal spray lacquers for aluminium and steel beer and beverage cans.
ValsparvalPure V70Non-BPA coatings for the exterior of draw-redraw bodies and ends, easy open ends, and the interior of drawn-and-ironed food cans.

The top manufacturers of packaging coating

The packaging coatings industry is vast, and the top three vendors are AkzoNobel, Valspar, and PPG. Some of the other top players in the industry are:

  • Allnex
  • Axalta
  • BASF
  • DSM
  • Evonik
  • Flint
  • Sherwin-Williams
  • Sun Chemical
  • Wacker Chemie

For more information about packaging coatings; types, applications, products, suppliers or manufacturers, please contact us. Our extensive network of coating specialists guarantees you the product and consultancy your project or product requires. Getting in touch is easy: simply send us an email or hit the ‘request a quote’ button at the bottom of the page.


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